Case studies.
Real client work — not sanitized wins. Each report opens with the diagnosis, walks through what shipped, and closes on the numbers. Restaurants, clinics, e-commerce, B2B, fashion, finance — across ten countries.
- SL-AR-279Cyprus
ARARAT Group
Hospitality10 restaurants & bars in Limassol — 11 677 conversions in 9 months, CPA €2.19 → €0.66 (−70%).
Read report → - SL-YK-318Russia
YAKA
FashionYandex share 18% → 74% in 5 months. Sales 3 → 16/mo, cost per sale ₽6 600 → ₽3 100.
Read report → - SL-B2-295Russia
B25.08
FashionPremium minimalist fashion on Yandex Direct: sales 23 → 68/mo. 36 campaigns, 3-layer targeting.
Read report → - SL-BP-284Spain
Buduprofi
B2B MarketplaceB2B beauty supply: ROAS ×7 — from €3 000 to €21 000 sales per €1 000 spend. Three GA accounts unified.
Read report → - SL-CL-312Global
Capital Logistic Group
B2B Logistics6 transport routes, 38 months, 830 clients, $6.1 avg CPL. Google Ads + Meta feedback loop.
Read report → - SL-TI-307Russia
Terra-Incom
B2B CustomsCPA −54% (₽5 000 → ₽2 266), leads 20 → 75/mo, CR 1.8% → 4.9%, ROMI ×2.7.
Read report → - SL-NX-18910+ countries
Nexus Capital Group
InvestmentMulti-country lead gen with geo-segmented bidding and a closed CRM-to-Ads feedback loop.
Read report → - SL-CR-241Cyprus
Crestfield Capital
Financial ServicesRebuilt conversion tracking after 75% of conversions were the wrong type. Smart Bidding on real bookings.
Read report → - SL-AE-218Global
Aether Instruments
Digital ProductsThree disconnected data sources unified into a single revenue model — Google Ads × WooCommerce × GA4.
Read report → - SL-EM-176Bali
Ember Kitchen Ubud
Restaurant406 direction conversions/month at $1.90 CPA — Performance Max + Local Actions. Industry avg $4–6.
Read report → - SL-MR-271Bali
Mill Restaurant
RestaurantCPA $11.80 → $1.13 in 2 months. 4 campaigns, 21 ad groups, 1 917 keywords. Google Ads Search only.
Read report → - SL-E1-195Cyprus
East101 · Hungry Angry
Restaurant14 269 direction conversions at €0.59 CPA over 1.5 years. Google Smart + Maps for HoReCa.
Read report → - SL-SY-256Greece
Symposio
RestaurantAthens restaurant near Syntagma — 7 806 direction conversions and 423 bookings in 10 weeks at €0.69 CPA.
Read report → - SL-FB-267Germany
Frisch Berlin
Cleaning1 847 bookings at €18.52 avg CPL for residential cleaning. Move-out cleaning at €11.80 CPL.
Read report → - SL-FB-267Germany
Frisch Berlin (RU)
CleaningПолный диагностический отчёт по клининговой компании в Берлине — 1 847 бронирований по €18.52 CPL.
Read report → - SL-MT-203Germany
Mitte Dental
HealthcareAttribution rebuilt across WhatsApp + web — 58% of leads were invisible to reporting before tracking.
Read report → - SL-AG-247Russia (5 cities)
ASGroup.pro Accounting
B2B Services1 420 clients at ₽398 CPL for a Russian accounting firm via Yandex.Direct.
Read report → - SL-SV-230Belarus
Sootvetstvie Accounting
B2B Services1 030 clients at $4.7 CPL for a Minsk accounting firm over 29 months — Google Ads + Yandex.Direct.
Read report → - SL-SB-251Belarus
Sertifikaty.bel
B2B Certification4 868 leads at $4.63 avg CPL for a Belarus certification center. Informational intent converted at $0.80 CPL.
Read report → - SL-ZA-263Russia
ZvenoAI
SaaS / AI680 registrations and 137 balance top-ups from ads for a multi-model AI platform via Yandex.Direct.
Read report → - SL-CS-300Multiple
Consulting Sessions
AdvisorySix strategic sessions: CPL −270%, B2C → B2B pivot with 12 sales in 45 days, cart abandonment −57%.
Read report →
Reading these
Each report above is one account, and the pattern rarely transfers whole: what counts as a conversion and where the signal goes missing differ by market. The industry pages set out those differences, and the services index explains which piece of work each finding turns into.
If you are still deciding whether this kind of work belongs with an agency at all, the decision guides compare that against in-house and freelance honestly, including the cases where we are the wrong answer.
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