Decision guides · Side by side
Side-by-side decision guides.
When the answer is "it depends" — these pages name the dimensions honestly. We say where we lose, where we win, and when the competition is the right call.
- Decision
Agency vs in-house team
Cost, channel breadth, continuity risk, business-context proximity. Stage-aware verdict.
- Decision
Agency vs freelancer
Cost, continuity, channel coverage, attribution depth, contracting. When each fits.
- Methodology
Sterling Lab vs typical agency
Operational choices that diverge from the conventional agency model. Sceptical reader's guide.