Performance marketing insights
Google Ads guides, real case studies, and practical frameworks — from the team managing paid ads across 10 countries.
Your ROAS Looks Great But Sales Aren't Growing — Here's Why
The Google Ads dashboard says 420% ROAS. Revenue hasn't moved in three months. The gap between reported ROAS and actual results is a measurement problem — here's where to look.
How to Structure a Google Ads Account for Multiple Countries
One campaign targeting 12 countries is the most common international Google Ads mistake. Here's the structure that actually works — budget allocation, language targeting, and per-market negatives.
Why GA4 Shows Zero Conversions from Google Ads (And How to Fix It)
Google Ads reports 12 conversions. GA4 shows 0 from paid search. A step-by-step diagnosis covering gclid, Consent Mode v2, cross-domain tracking, and attribution window mismatches.
Performance Max vs Search Campaigns: How to Decide
A practical breakdown of when PMax wins, when Search wins, and how to combine them — based on managing 15+ international accounts.