Paid ads, analytics and tracking — one system.
Sterling Lab runs paid acquisition and the measurement layer underneath it as a single discipline. Every service below comes with the data infrastructure that proves it works. Every engagement starts with a free audit before any retainer.
Performance-grade ad management with clean attribution behind every click.
- Search · Performance Max · Shopping · YouTube · Demand GenMost requested
Google Ads
End-to-end account ownership: keyword and asset architecture, bidding strategy, negative governance, Merchant Center for ecom, and dashboards that don't lie about ROAS.
Explore service - Facebook · Instagram · Advantage+ · CAPI
Meta Ads
Creative testing system, audience overlap control, Conversions API with deduplication, and post-purchase attribution that matches your backend — not the platform's preferred story.
Explore service - Search · РСЯ · Master of Campaigns · Smart banners
Yandex Direct
RU · BY · KZ markets. Keyword work in Russian, negative discipline, semantic clustering, smart bidding with conversion uploads from CRM and GA4.
Explore service
If the data is wrong, every decision built on top of it is wrong. We start here.
- Events · Conversions · Channel groups · Audiences
GA4 implementation & repair
Full GA4 buildout or surgical repair on a broken property — events, parameters, custom dimensions, channel groups that route Meta correctly, audiences exported to Ads.
Explore service - GTM SS · Measurement Protocol · Consent Mode v2EU-ready
Server-side tracking
Server containers on Stape or your infra, GA4 MP for orders the pixel misses, Meta CAPI dedup, Consent Mode v2 so EU traffic doesn't disappear from reports.
Explore service - EC for Web · Enhanced Offline · backend uploads
Enhanced Conversions
Cookieless-resilient first-party signal: web EC via gtag, EOC uploads from CRM/POS, click-ID stitching, monitored match rate.
Explore service - Free · 1 working week · written deliverableFree
Conversion tracking audit
Standalone diagnostic of your pixel, GA4, server-side, and Ads conversions. We hand you the findings whether or not you work with us.
Explore service
Not sure where you're losing money?
Send us read-only access. We come back in 5 working days with a written diagnostic — leaks, quick wins, and what we'd touch in the first 30 days.