Paid ads, analytics and tracking — one system.
Sterling Lab runs paid acquisition and the measurement layer underneath it as a single discipline. Every service below comes with the data infrastructure that proves it works. Every engagement starts with a free audit before any retainer.
Performance-grade ad management with clean attribution behind every click.
- Search · Performance Max · Shopping · YouTube · Demand GenMost requested
Google Ads
End-to-end account ownership: keyword and asset architecture, bidding strategy, negative governance, Merchant Center for ecom, and dashboards that don't lie about ROAS.
Explore service - Facebook · Instagram · Advantage+ · CAPI
Meta Ads
Creative testing system, audience overlap control, Conversions API with deduplication, and post-purchase attribution that matches your backend — not the platform's preferred story.
Explore service - Search · РСЯ · Master of Campaigns · Smart banners
Yandex Direct
RU · BY · KZ markets. Keyword work in Russian, negative discipline, semantic clustering, smart bidding with conversion uploads from CRM and GA4.
Explore service
If the data is wrong, every decision built on top of it is wrong. We start here.
- Events · Conversions · Channel groups · Audiences
GA4 implementation & repair
Full GA4 buildout or surgical repair on a broken property — events, parameters, custom dimensions, channel groups that route Meta correctly, audiences exported to Ads.
Explore service - GTM SS · Measurement Protocol · Consent Mode v2EU-ready
Server-side tracking
Server containers on Stape or your infra, GA4 MP for orders the pixel misses, Meta CAPI dedup, Consent Mode v2 so EU traffic doesn't disappear from reports.
Explore service - EC for Web · Enhanced Offline · backend uploads
Enhanced Conversions
Cookieless-resilient first-party signal: web EC via gtag, EOC uploads from CRM/POS, click-ID stitching, monitored match rate.
Explore service - Free · 1 working week · written deliverableFree
Conversion tracking audit
Standalone diagnostic of your pixel, GA4, server-side, and Ads conversions. We hand you the findings whether or not you work with us.
Explore service
Two halves, and the second one is why the first works.
Spending the money
Google Ads, Meta and Yandex Direct are the visible half — the campaigns, the bidding, the creative testing. This is what most people mean when they say they need an agency, and it is the half that is easiest to judge from the outside.
It is also the half that fails silently when the second half is missing. Smart bidding optimises toward whatever you tell it a conversion is. Tell it wrong and it will spend your budget with great efficiency on the wrong thing, and every dashboard will look healthy while it happens.
Knowing where it went
GA4 setup, server-side tracking and Enhanced Conversions are the half nobody asks for by name. They decide whether the numbers in the ad platform correspond to anything that happened in your business.
The common symptom is an account that reports a strong return while revenue stays flat. That gap is almost never a bidding problem. It is a measurement problem wearing a bidding problem's clothes, and no amount of campaign restructuring fixes it.
Which of these you actually need.
If the ads are running but you cannot tell whether they work — the problem is measurement, and adding budget will only make the uncertainty more expensive. Start with the tracking audit. It is free, it takes five working days, and it is diagnostic only: you get a written report whether or not you go any further with us.
If nothing is running yet — start with a single channel and correct measurement from day one, rather than launching everywhere and reconstructing the data later. Retrofitting tracking onto live campaigns costs more than building it first, and the early data is the data your bidding will learn from.
If you already have an agency — you do not need to replace anyone to find out where the money goes. The audit works on accounts we do not manage, and a fair number of them come back saying the setup is broadly fine. When that is the answer, that is the answer we send.
Not sure where you're losing money?
Send us read-only access. We come back in 5 working days with a written diagnostic — leaks, quick wins, and what we'd touch in the first 30 days.