Consulting Sessions
6 cases · audit-first sessions · strategic pivots
Instagram ad geo block — fixed in 2 hours
Mountain bike coach · Limassol, Cyprus
Could not launch Instagram ads — account geo-locked to Russia. Needed class participants urgently, no time for agency onboarding.
Express audit session · 2 hours · $100
Full audit of ad systems and account settings
Identified exact cause of geo block — not the usual suspected reason
Mapped minimal-cost, immediate solution
Walked through both launch paths: via Ads Manager and directly from Instagram
Recommendations for creatives and campaign objectives
Next-day launch support until first ad was live
Ads live the next day. Saved $1,000+: no agency, no wasted test budget. First sign-ups from new participants.
Tour company CPL reduced 270% — audit, funnel, and WhatsApp rewrite
Asia tour operator · Russian-speaking audience · international
High CPL across Meta, Yandex, Google. Weak conversion at every funnel stage. WhatsApp bot not qualifying leads. Agency had no answer.
Strategic session with prep and deliverable document
Audit of Meta, Yandex, and Google ad accounts
Analytics config and site structure review
Full funnel mapping: ad → WhatsApp → bot → call → sale
4-segment lead qualification system: hot / hesitant / delayed / undecided
New retargeting approach: separate 'travel idea' awareness from direct offer
Creative rewrite: removed templates, added emotional hooks and social proof
Recommended testing a fresh ad account — old one showed trust degradation signals
CPL reduced 270%. Conversion at each funnel stage grew 2–3×. Estimated sale cost reduction 40–60%. Team left with a qualification system and a retarget plan.
Sauna manufacturer: B2C failing → B2B pivot → 12 sales in 45 days
Scandinavian sauna manufacturer · autonomous, portable units
Meta ads producing many leads, almost zero conversions. Product priced too high for B2C interest. Company considering stopping ads entirely.
Strategic work in 3 sessions: diagnosis, feedback, final adjustment. Worked alongside in-house media buyer.
Audit of Meta ads, creatives, offers, sales conversations, CRM
Customer development: confirmed B2C demand is structurally low in this market
Full strategy pivot to B2B: campsite owners, glamping operators, guest house owners
New offer: 'Sauna on your property — pays back in 42 days at 30% occupancy. Rent it out from month one.'
New creatives: talking head video, statics, emotional trigger formats
New funnels: lead forms, quizzes, Facebook Messenger, chatbots
Lead qualification logic and messaging cadence via messengers
300 of 400 leads qualified for the B2B offer. 12 sales in the first 45 days after strategy launch. Company kept the channel they were about to shut down.
Beauty salon Bali: booking attribution fixed · bookings ×2
Beauty salon · Bali · services: lashes, brows, SugarVax · audience 30% Russian, 70% international
Could not tell which bookings came from Instagram ads vs Google Maps vs word of mouth. Wanted to reduce cost per booking and improve funnel logic.
Consultation with pre-analysis of account, creatives, funnel, and target audience
Mapped full client path: ad → Instagram → DM → booking (site, WhatsApp, or Instagram)
Attribution framework for non-linear paths — explained why last-touch attribution misleads
5-step booking cost reduction plan: LAL audiences, DM retarget, geo-by-district targeting, funnel goal split, creative scoring by DM cost
Creative strategy by segment: Russian-speaking (familiar visual + value-of-Bali-place) vs English-speaking (interior + sterility + English staff emphasis)
Repeat booking offers and new-client specials
Google Maps + SMM integration for full-funnel coverage
DM cost reduced ~25%. Bookings doubled. Owner understood the client path and how to track it. Implementation continues.
Mortgage startup Belarus: avoided tens of thousands in wasted spend
Two co-founders · launching a mortgage consulting business in Belarus · zero clients, zero ads experience
Where to start. What actually works — online and offline. How to get first clients without wasting money.
3-hour strategic consultation + 25-page strategy document prepared in advance
Full diagnostic call to gather context
25-page strategic document: specific actions, priorities, offers, mechanics, examples
How and where to launch ads (Meta, search, quizzes, Telegram, offline)
Partner channel strategy: agencies, developers, lawyers, banks
No-website launch paths: lead forms, quizzes, webinars
First sales without budget: partnerships, barter, local collaborations
Why offline may outperform online in this niche — with specific tactics
Founders recalibrated expectations with a realistic picture of complexity. Received a phased, actionable strategy. Avoided 'naive hypothesis' spending. Left with a document usable by any future marketer or contractor.
Niche fashion brand Portugal: −57% cart adds cost · repeat sessions
Psycho Funky Punk · independent designer fashion · Portugal · price range €300–€800+
Ads running in Meta, budget €2,000–€5,000/month. No clarity on what works. High cart add cost. Brand concept not landing — people clicking but not understanding the value.
4-hour consultation + 25-page strategy document. Client works directly with founder/creative director.
Strategy document: Meta structure (Advantage+, dynamic ads, account architecture, creatives, offers, retarget)
Creative hypotheses: urgency, UGC, exclusivity, brand image triggers
Funnel options: lead forms, DMs, quizzes, stylists
Site improvement plan: UX, product cards, trust elements, FAQ, UGC, gift-buying flow
Instagram funnel with Reels/Stories approach
Email capture, Lookalike audiences, warmup and return traffic strategies
4-hour session: how to track effectiveness, real economics (LTV, CAC, upsells), budget management without killing the algorithm
Cart add cost −57%. Orders grew in the first month after implementation. Retargeting cost −31%. Site engagement improved — users spending more time with product cards. Client now comes for quarterly strategy sessions.
These are not retainer cases. Each session is a one-time or limited engagement — typically 2–4 hours — designed to unblock a specific problem in the shortest possible time. The distinguishing feature: every session begins with a full audit of the actual situation before any recommendation is made.
Output is always a specific, sequenced action plan — not a general list of best practices. In several cases, the primary finding was that the strategy direction was wrong (wrong audience, wrong channel), and the plan was a pivot, not an optimization.
Client names and business details adjusted to preserve confidentiality. Results are as reported by clients or measured at session follow-up. Consulting outcomes depend on implementation quality.