A real conversion
tracking audit. Free.
Read-only access, 5 working days, PDF deliverable. 10 areas reviewed: GA4 events, channel groups, Enhanced Conversions, Meta CAPI, server-side, backend reconciliation. You keep the report whether or not we work together next.
Ten areas, prioritised findings.
- 01
GA4 event integrity
Funnel coverage (view_item → add_to_cart → begin_checkout → purchase), parameter completeness, deduplication via transaction_id, missing-event report.
- 02
Channel group accuracy
Default vs custom channel group. Whether Meta routes correctly. Unassigned root cause. Brand-organic confusion check.
- 03
Enhanced Conversions match rate
Current match rate from Google Ads diagnostic, field coverage breakdown, gclid preservation check across the conversion path.
- 04
Meta CAPI dedup health
Whether server-side CAPI is firing, event_id match against Pixel, missing-event diagnosis, EU consent handling.
- 05
Server-side container audit
Presence and configuration of GTM SS / Stape. First-party domain. Consent Mode v2. Measurement Protocol from backend.
- 06Quantified
Backend reconciliation
Web-reported revenue vs ERP / CRM orders. Quantified gap. Where the loss is happening (PayPal, in-store, phone, B2B contracts).
- 07
Top-10 prioritised fixes
Ranked by recoverable spend or recoverable signal. Each with effort estimate and dependencies.
- 08Yours
Written PDF deliverable
Real document, not a Loom video. Your PDF, your IP, your call on what to do with it. We don't hold it hostage.
Three steps, five working days.
- 01
Access setup
Step 01 · Day 0Read-only access to GA4 + GTM (client + server if applicable) + Google Ads + Meta BM. NDA on request before any access.
- →Read-only access verified across required platforms
- →NDA signed if requested
- →Single point of contact on your side identified
- 02
Audit work
Step 02 · Days 1–310-area diagnostic. Manual review across GA4 events, channel groups, Ads conversions, Meta CAPI, server-side, backend reconciliation, consent stack.
- →Event coverage map
- →Match rate baseline (EC, CAPI)
- →Unassigned root-cause analysis
- →Web-vs-backend revenue gap
- 03
Write-up
Step 03 · Days 4–5Findings written into a PDF report. Top-10 prioritised fixes ranked by recoverable € / month. Each with effort, dependencies, hypothesis.
- →Written PDF report (10–20 pages typical)
- →Top-10 ranked recommendations
- →First-90-days plan if you wanted one
- →Optional 30-min walkthrough call
What our written audits look like.
What people ask before requesting one.
Really free. The catch is we're hoping you'll like the work enough to consider us for follow-up implementation — but if you don't, you keep the report and we part on good terms. Most of our long-term clients started with an audit.
Read /audits/fitpoint for a worked example — that's a full diagnostic published with the client's consent. The audit format is the same.
Read-only across the relevant platforms: GA4, GTM (web + server if applicable), Google Ads, Meta Business Manager. Sometimes Tag Assistant or BigQuery if GA4 is exporting there. No backend write access required.
Yes. Standard before any read-only access. Personal emails, partner agency identifiers, Merchant Center IDs and other sensitive data are kept confidential.
The audit is diagnostic only — we report on what we find. The paid services (GA4 Setup, Server-Side Tracking, Enhanced Conversions, ad platforms) execute the fixes. Many clients take the audit, implement some fixes themselves, then come back for the harder ones.
Yes, including for accounts smaller than our usual paid-management threshold. The audit is the same effort regardless of spend — and small accounts often benefit most because every euro of recovered signal counts more.
Then we tell you everything is fine, recommend ongoing monitoring practices, and don't pretend to find problems to justify a retainer. We've delivered exactly that report before.
Five working days. Real audit. Free.
Send read-only access. The next thing you hear from us is the PDF report.
No long contracts · Free audit before any work