Performance marketing as it works in your vertical.
Generic playbooks fail because every industry has its own conversion path, regulatory stack, and channel economics. Below are the verticals we know in practice — with the channel mixes and tracking patterns we actually run.
- EU · GCC · CIS6 cases
Aesthetic clinics
High-margin, long consideration, photo-driven creative, regulatory sensitivities. Channel mix dominated by Meta and Google Search, with Enhanced Offline Conversions for booking-to-treatment closure.
EVAAesthetic Space MunichDubai ClinicOpen vertical - EU1 case
Dental
All-on-4, implantology, ortho. Long sales cycle, expensive treatments, GDPR-strict consent stack. Lead → consultation → treatment requires backend-fed Enhanced Conversions, not just web tracking.
Stom Berlin · All-on-4Open vertical - EU1 case
Restaurants & hospitality
Geo-targeted intent, reservation and delivery funnel, Google Business Profile signals. Local Search and Maps over PMax. Channel group separating organic local from paid local.
Symposio · AthensOpen vertical - EU · CIS · GCC · US4 cases
E-commerce
Shopping feed hygiene first, PMax with brand carve-out second. WooCommerce or Shopify REST API tied to GA4 MP. Custom labels for tROAS by margin tier.
EVA Instruments · ShulzOpen vertical - Cyprus · GCC1 case
Real estate
High-ticket, slow funnel, international buyers. Search dominant; Meta for awareness. CRM-fed conversions because deals close offline. Lead-quality scoring critical.
CDA · Cyprus AllianceOpen vertical - EU1 case
Beauty academies & training
Multi-step decision: interest → consultation → enrolment. Meta for awareness, Search for high-intent capture, retargeting carefully fenced. EUR-priced courses, cross-border audience.
Nail Design Academy · MadridOpen vertical - US · EU · CIS3 cases
B2B services
Lead-gen, not e-com. Backend orders close in CRM, never on the web. EOC pipeline from Bitrix24 / amoCRM / HubSpot is the difference between bidding on guesses and bidding on closed-won deals.
Mill · Sertifikaty · Capital LogisticOpen vertical
The channel is the same. The conversion is not.
Running search campaigns is largely the same craft everywhere. What changes between industries is what counts as a conversion, how long the decision takes, and where the measurement breaks — and those three things decide whether an account can be optimised at all.
What counts as success
For an online shop it is a purchase with a real value attached, and the platform can read it directly. For a clinic or a B2B service it is a booking or an enquiry that may be worth a great deal or nothing at all, and the platform cannot tell the difference without being told.
How long the decision takes
Some purchases happen in a single session. Others involve weeks, several devices and a phone call in the middle. The longer the path, the more of it falls outside what a browser can observe — and the more the reported numbers drift from what actually happened.
Where the signal is lost
Bookings taken by phone, deals closed in a CRM, in-store purchases and appointments rescheduled by staff are all invisible to the ad platform by default. In verticals where most revenue arrives that way, importing it back is not an enhancement — it is the difference between optimising and guessing.
This is why the vertical pages below are not a list of markets we are willing to accept. Each one exists because the measurement problem in that industry has a specific shape, and the setup that solves it does not transfer cleanly from the industry next door.
Don't see your vertical?
These are the industries where we have concrete operating experience — not a complete list of who we'd work with. If your conversion path is honest and your math is real, we're interested.