Guides: Content, video and websites
25 guides, newest first.
Your First Landing Page for Small Business
A plain guide to building a landing page for your small business: who should skip it, what goes on it, how to track it, and when outside help pays.
Dental Campaign Ideas to Brief an Agency With
Before you plan dental campaign ideas, work out the question an agency will ask you, then use your answer to pick what to run and what to skip.
How to Attract Users to Your Website
Before you hire anyone, know the one question they will ask: what is a visitor worth to you? Here is how to answer it and what to do next.
How to Start a Managed Service Provider Business
Starting a managed service provider business costs hours first and cash second; here is how to size both, order the work, and decide what to hand off.
Real Estate Agent Facebook Post Ideas That Work
Most agents fill Facebook with listings and nobody replies. Here are post ideas that start local conversations, plus how to tell whether they worked.
How to Get Clients Fast When Cash Is Tight
Need clients quickly? Start with people who already know you, add a simple offer, and use paid ads only after you can track which leads turn into work.
Assisted Living Facility Marketing Ideas to Try
Most assisted living marketing talks to the future resident. Here is who actually searches, what to fix first, and how to test ideas cheaply.
Realtor Ad Ideas Are Not a Media Plan
Realtor ad ideas are creative concepts, not a channel plan. Learn which you need, how to test a concept cheaply, and when outside help is worth it.
Social Media Production Company? Brief It First
Before you sign with a social media production company, learn what to define, what quotes leave out, and how to tell if the content earned its cost.
Why Is My Business Not Appearing on Google Maps?
Find out why your business is missing from Google Maps, how to tell a verification problem from a suspension or ranking gap, and when outside help pays off.
Vetting a Content Marketing Agency for Law Firms
Before you sign with a content marketing agency for law firms, decide what the content must do, judge a sample post, and set up tracking you can trust.
Dental Clinic Advertising Ideas, Cheapest First
Dental clinic advertising ideas for busy owners: who should skip them, what to try first, and how to tell whether a new patient came from it.
Before You Hire a Dentist Lead Generation Agency
A dentist lead generation agency can fill your schedule with new patients, but only if your phones, tracking and follow-up are ready first.
How Do I Promote My Photography Business?
Promoting a photography business costs hours before dollars; here is how to budget both, pick a channel, and know when outside help is worth it.
How Much Does a Small Business Website Cost?
A website bill and the cost of getting visitors to it are different; here is which you're pricing, what drives quotes, and what to do next.
How to Get More Listings as a Real Estate Agent
Getting more listings means winning signed seller agreements, not collecting more leads. Here's where to start and how to tell what's working.
Marketing Strategy for Hotel Industry Owners
A plain guide to choosing a marketing strategy for the hotel industry: find your gap, weigh direct bookings against OTAs, and measure what fills rooms.
Setting Up Conversion Tracking That Stays Working
Most owners treat conversion tracking as an install job. Here is how to keep it accurate after a site change, plus a routine you can run yourself.
Social Media Content for Dentists Who Are Busy
Most dental practices have plenty to post but little they can show. Here is how to sort what is safe, plan simple content, and judge results.
Why Is My Website Not Showing Up on Google?
Find out whether Google has missed your site or just ranks it low, run the free checks in order, and know what to fix before paying anyone.
Restaurant Advertising Ideas Are Never Free
Every restaurant advertising idea bills you in cash or in hours — how to price them, pick the shift to fill, and tell afterward which one worked.
Car Dealer Marketing Agencies and the OEM List
Car dealer marketing agencies split into two purchases — the OEM's approved-vendor list and the agency you hire yourself — and only one answers to you.
Marketing for Accounting Firms Before Tax Season
Accounting firms shop for marketing in September and vanish in February — here's how to time, target, and measure campaigns against that habit.
Internet Marketing for Plumbers, One Question
The first question any agency asks a plumbing owner is which jobs they want more of — how to answer it, and what to bring to the call.
Why Content Marketing for Small Businesses Stalls
Content marketing stalls when nobody names the job each piece has to do — here's how to assign that job, prove it paid, and sequence the work.