Guides: hotel
7 guides, newest first.
A Digital Marketing Plan for Hotel on One Page
Write a digital marketing plan for your hotel as a one-page document: who owns what, what you will skip, and how to know if it worked.
Before You Hire, Know How to Advertise a Hotel
Anyone you hire will ask which nights you need to fill and what a booking is worth. Here is how to answer, and when outside help makes sense.
Hotel Social Media Ideas: Posts vs. Bookings
Hotel social media ideas are not a booking strategy. Learn the difference, which one you need, and a simple plan to test posts and measure stays.
Is Hotel PPC Worth It for a Small Property?
Hotel PPC for small properties: what to decide before spending, how to test it against direct bookings, and when outside help is worth considering.
Hotel Advertisement Ideas for a Slow Midweek
Hotel advertisement ideas for a small property: pick the room night you want to fill, choose a channel you can measure, and know when outside help pays.
Hotel Email Marketing Starts With Your Guest List
Most hotels blast discounts to everyone. Build a guest list, send fewer, better emails and check whether they drive direct bookings.
Marketing Strategy for Hotel Industry Owners
A plain guide to choosing a marketing strategy for the hotel industry: find your gap, weigh direct bookings against OTAs, and measure what fills rooms.