A real Meta Ads
audit. Free. Written.
BM access, 5 working days, PDF deliverable. CAPI dedup integrity, audience overlap map, Advantage+ behaviour, EU consent check. Yours whether or not we work together next.
- LAL 1% buyers12M · lookalike
- LAL 3% engagers9M · lookalike
- Interest · stack A7M · broad
- Retargeting · 30d4M · warm
Eight areas reviewed.
- 01
BM and ad-account map
Business Manager tree, pixels, datasets, catalogs, accounts under management. Permissions and access hygiene reviewed.
- 02Critical
CAPI dedup integrity
Whether server-side CAPI is firing. event_id match against Pixel. Missing-event diagnosis. Match-rate baseline.
- 03
Audience overlap map
Lookalike, interest, broad, retargeting — where they overlap and how much auction efficiency is wasted bidding against yourself.
- 04
Advantage+ Shopping behaviour
ASC scope, exclusions, existing-customer suppression. Whether ASC is doing useful prospecting or claiming credit for repeat buyers.
- 05
Creative testing review
Cadence, statistical confidence on declared winners, fatigue patterns invisible in CTR. Whether creative discipline exists or 'winners' get reinforced indefinitely.
- 06EU
Consent Mode v2 for EU
Whether CMv2 is configured. Modelled-conversion coverage. EU-traffic visibility gap. Required for EEA delivery.
- 07
Backend reconciliation gap
Meta-reported purchases vs backend orders. UTM hygiene. Channel-group routing. Where Meta is over- or under-claiming.
- 08Yours
Top-10 prioritised findings
Ranked by recoverable spend or recoverable signal. Each with effort estimate and dependencies. Written PDF, 10–20 pages, yours either way.
Three steps, five working days.
- 01
Access
Step 01 · Day 0Business Manager partner access. Pixel + dataset read. GA4 viewer for reconciliation. NDA on request.
- →BM partner access verified
- →Pixel and dataset read confirmed
- →GA4 viewer for reconciliation
- 02
Audit work
Step 02 · Days 1–3BM walkthrough, dedup health check, audience overlap analysis, ASC scope review, CMv2 configuration audit, backend reconciliation.
- →BM map and account-tree score
- →CAPI match-rate baseline
- →Audience overlap quantified
- →ASC behaviour and exclusion gaps
- 03
Write-up
Step 03 · Days 4–5PDF report with prioritised findings. Top-10 leaks ranked by recoverable spend or signal. Optional walkthrough call.
- →Written PDF (10–20 pages)
- →Top-10 ranked recommendations
- →First-90-days plan (optional)
- →30-min walkthrough call (optional)
Common questions.
Yes, especially. Pixel-only setups in 2026 lose 30–60% of events to iOS, EU consent, and third-party cookie loss. The audit will quantify the gap and project what CAPI would recover. Often the highest-ROI finding in the report.
Often the most useful. Long-running setups accumulate undocumented decisions, dead audiences, drifted ASC scopes. We bring fresh eyes and document everything explicitly. Sometimes the report just confirms your agency is doing it right — also useful.
Yes. Standard before any access. We treat client data — including ad accounts, customer data, and even the fact that you're our client — as confidential by default.
No catch in the audit itself. The implicit hope is that you'll find the diagnostic valuable enough to consider us for the follow-up work. If you don't, you keep the report. We've had clients implement everything themselves; that's a clean outcome.
Yes — we usually recommend the combined audit because Meta and Google attribution interact (and double-credit) more often than they cooperate. The combined audit costs the same (free) and produces a more useful report.
Five working days. Written PDF. Free.
Send BM access. The next thing you hear from us is the report.
No long contracts · Free audit before any work