A real Google Ads
audit. Free. Written.
Read-only access, 5 working days, PDF deliverable. We map the account tree, score conversion integrity, surface leaks ranked by recoverable spend. The report is yours regardless of whether we work together afterwards.
- ◆LEAKLegacy campaign · 2021 promo URL active · €1,190 drained
- ◆PMAXBrand traffic cannibalized · split asset group recommended
- ◆WINtCPA achievable at 60% of current cost · sample size sufficient
Eight areas reviewed, ranked findings.
- 01
Account tree with per-campaign health score
Search, PMax, Shopping, YouTube, Demand Gen — mapped, scored, ranked. Each campaign rated on signal quality, spend efficiency, and rebuild urgency.
- 02Critical
Conversion integrity check
Ads ↔ GA4 ↔ backend reconciliation. Enhanced Conversions match rate. Dedup verification. Whether bidding is learning on real signal or hallucinating.
- 03
PMax behaviour audit
Brand cannibalisation quantified. Asset-group coverage. Existing-customer suppression status. Whether PMax is earning its keep or quietly inflating CAC.
- 04
Search architecture review
Negative-keyword discipline, match-type strategy, ad-group structure, RSA performance. SharedSet usage. Where Search is intent-clean and where it's leaking.
- 05
Merchant Center hygiene (ecom)
Disapprovals, GTIN gaps, custom labels, supplemental feeds, free-listings activation. Feed health rated against MC best practice.
- 06
Bidding strategy review
tCPA / tROAS calibration against margin. Smart Bidding signal quality. Whether targets are anchored to business reality or to platform averages.
- 07Ranked
Top-10 prioritised findings
Ranked by recoverable € / month. Each with effort estimate, dependencies, expected lift. The list a CFO would understand.
- 08Yours
Written PDF deliverable
10–20 page report. Real document, not a Loom video. Your PDF, your IP, your call on next steps. Yours either way.
Three steps, five working days.
- 01
Access
Step 01 · Day 0Read-only access to Google Ads, GA4, GTM, Merchant Center (for ecom). NDA on request before access. One contact on your side.
- →Read-only access verified
- →NDA signed if requested
- →Single point of contact identified
- 02
Audit work
Step 02 · Days 1–3Full account walk-through. Conversion path reconciliation. PMax behaviour analysis. Negative governance review. Backend revenue gap quantified.
- →Account-tree health score
- →Conversion integrity report
- →PMax cannibalisation quantified
- →Backend revenue reconciliation
- 03
Write-up
Step 03 · Days 4–5Findings written into a PDF. Top-10 leaks ranked by recoverable spend. Each with hypothesis, effort, dependencies.
- →Written PDF (10–20 pages)
- →Top-10 ranked recommendations
- →First-90-days plan (optional)
- →30-min walkthrough call (optional)
What our written audits look like.
Common questions before requesting one.
Because if you like the diagnostic you might consider us for the rebuild — and if you don't, you keep the report and we part on good terms. Most of our retainers started with an audit. Some clients implemented the fixes themselves; we treat that as a win.
No strict minimum, but the audit is the same effort regardless of spend. Below ~€5K / month media spend, the recoverable amounts are usually small and most clients implement the fixes themselves. Above that, professional management starts paying for itself.
Yes. Standard before any read-only access. Personal emails, partner identifiers, Merchant Center IDs and other sensitive data stay confidential. We've never breached one.
Read-only Google Ads (MCC or direct), GA4 viewer, GTM read access, Merchant Center read for ecom. Sometimes BigQuery if GA4 exports there. No write access required for the audit itself.
We publish them. /audits/fitpoint is a worked example — 90 days, €45,007 spend, 35 findings, published with client consent. Same format and discipline as the free audit you'll get.
Then we tell you everything is fine and recommend monitoring practices. We've delivered exactly that report. We don't manufacture problems to justify a retainer — that would corrode our reputation faster than any client gains.
Five working days. Real audit. Free.
Send read-only access. The next thing you hear from us is the PDF report.
No long contracts · Free audit before any work