A real GA4 property
audit. Free. Written.
Viewer access, 5 working days, PDF deliverable. Event coverage, channel-group accuracy, Unassigned root cause, backend reconciliation. Yours either way.
Eight areas reviewed.
- 01
Event coverage vs reference
Full funnel events (view_item → add_to_cart → begin_checkout → purchase or your B2B equivalent) mapped against GA4 reference. Missing-event report. Parameter completeness.
- 02Critical
Channel-group accuracy
Default vs Custom Channel Group. Whether Meta is routed correctly to Paid Social. Brand-organic confusion. UTM hygiene across platforms.
- 03
Unassigned root cause
Where Unassigned traffic comes from: MP without client_id, UTM gaps, cross-domain stitching failures, Stripe / PayPal redirect chains. Quantified.
- 04
Conversion deduplication
transaction_id usage. Whether purchase fires double. Whether thank-you page and server-side overlap. Revenue reconciliation against backend.
- 05EU
Consent Mode v2 audit
Whether CMv2 is configured against your CMP. Modelled-conversion coverage. EU-traffic survival rate. Required for EEA delivery in Ads.
- 06
Audience export status
GA4 audiences synced to Google Ads. Whether they're usable for remarketing and tROAS signals. Audience-build quality.
- 07
Server-side reinforcement gap
Whether GTM SS / Stape is in place. What it would recover. Server-side dependencies for the rest of the stack.
- 08Yours
Top-10 prioritised findings
Ranked by recoverable signal or revenue. Written PDF, 10–20 pages, yours regardless of next steps.
Three steps, five working days.
- 01
Access
Step 01 · Day 0GA4 viewer + GTM read + Google Ads viewer (for reconciliation). BigQuery viewer if GA4 exports there. NDA on request.
- →GA4 viewer access verified
- →GTM read access (web + server)
- →Ads viewer for reconciliation
- →BigQuery viewer if applicable
- 02
Audit work
Step 02 · Days 1–3Event coverage walkthrough, channel-group analysis, Unassigned investigation, dedup check, CMv2 audit, backend reconciliation, audience export status.
- →Event coverage report
- →Channel-group accuracy by source
- →Unassigned root-cause analysis
- →Backend revenue gap
- 03
Write-up
Step 03 · Days 4–5PDF report with ranked findings. Each fix with effort estimate and dependencies. Optional walkthrough call.
- →Written PDF (10–20 pages)
- →Top-10 ranked recommendations
- →First-90-days plan (optional)
- →30-min walkthrough call (optional)
Common questions.
Because most properties were migrated under deadline pressure. Channel groups left default, events with default-only parameters, audiences never rebuilt, server-side never wired. The audit surfaces what didn't get carried over cleanly.
Yes, almost always. Unassigned above 5% is a sign of UTM gaps, MP without client_id, or broken redirects. We've taken accounts from 80% Unassigned down to single digits — that work usually pays for itself in cleaner bidding within weeks.
Yes. The event taxonomy adapts: lead_submit, qualified_lead, demo_booked instead of view_item / purchase. Same discipline, different schema. We've audited GA4 properties for B2B lead-gen, SaaS, consulting, education.
Often the best time. We can flag setup decisions before bad data accumulates. New GA4 properties have a window where you can change schemas without losing historical comparisons; the audit helps you use that window correctly.
Yes, standard. Personal emails, partner identifiers, and revenue figures stay confidential.
Five working days. Written PDF. Free.
Send GA4 viewer access. The next thing you hear from us is the report.
No long contracts · Free audit before any work