A specialist who opens

• 01

  You hire an agency and get a junior with a checklist

  The senior you met in the pitch is not the person who opens your account on Tuesday. Nobody says this out loud, and it is visible only in the change history: bulk edits at 3am, the same three recommendations accepted every month, no note explaining why.

• 02

  You hire a freelancer and lose the account when they go quiet

  One person is the right shape for this work — until that person disappears mid-quarter and nothing is written down. No decision log, no dashboard, no way to hand over. The account survives on somebody's memory.

• 03

  Nobody can tell you what changed last week

  Most accounts we audit have no record of decisions at all. Not a bad record — none. So the same failed experiment gets repeated twice a year, and every new contractor starts by relearning what the last one already knew.

• 04

  Reporting arrives monthly, money leaves daily

  A monthly report tells you about spend that is already gone. If a broken tag or a runaway campaign takes three weeks to surface, the report is an autopsy, not a control.

• 01no junior layer

  One senior owner, named

  The person who audits the account is the person who rebuilds it and the person who reviews it every week. No rotating PMs, no junior layer, no work passed down the chain.

• 02weekly

  Weekly plan on Monday, weekly report on Friday

  The plan says what will be changed this week and what each change is expected to move. The report says what actually happened, including the hypotheses that failed.

• 03

  An automated dashboard open 24/7

  Spend, leads, cost per lead, plan versus fact — readable any hour, without asking anyone. You do not wait until the end of the month to find out where you stand.

• 04

  Every change logged with its reason

  A written decision log: what changed, when, why, and what it was expected to do. This is what makes a single owner safe rather than fragile — the account can be handed over without losing its history.

• 05

  Search terms handled by hand

  Negatives and match types are decided by reading queries with category knowledge, not by a script that minuses anything with zero conversions. Wrong negatives cost more than missing ones.

• 06free

  Free written audit before any paid work

  Read-only access, five working days, a written deliverable. It is yours whether or not you hire anyone afterwards.

1. 01

   Audit on read-only access

   01 · 5 working days

   The account, the measurement layer and the landing pages are read end to end. You get the written diagnostic before any money changes hands.

   • →Written audit
   • →Priority list
   • →What we would not touch
2. 02

   Measurement first

   02 · Weeks 1–2

   Conversions, GA4 pairing and consent are fixed before any bidding decisions. Optimizing against a lying signal is how accounts get worse while the dashboard improves.

   • →Conversion audit
   • →GA4 ↔ Ads reconciliation
   • →Consent check
3. 03

   Structure rebuilt in the open

   03 · Weeks 2–6

   Campaigns, match types and negatives are reworked in visible steps, each one entered in the decision log with its reason and its expected effect.

   • →Decision log
   • →Rebuilt structure
   • →Negative governance
4. 04

   Two levels of control

   04 · Ongoing

   Automation watches every day, the senior owner reviews every week, and once a quarter the whole structure is audited for what is stale, duplicated or worth switching off.

   • →Weekly plan
   • →Weekly report
   • →Quarterly structure audit

Shopping, PMax and feed work for online stores sits on the ecommerce page. If you are not sure which one fits, the free audit answers that before anything is decided.

• Am I hiring a person or an agency?

  A person, with an agency's paperwork behind them. One senior owns your account and does the work. What you also get is the part freelancers usually skip: a written decision log, an automated dashboard, and a handover that does not depend on anyone's memory.

• What happens if that person is unavailable?

  The decision log and the dashboard exist precisely for that. Every change is written down with its reason, so the account can be picked up by someone else without archaeology. That is the difference between one owner and a single point of failure.

• Do you take on accounts that already have an agency?

  Yes, and the audit is the sane way to start. Read-only access costs you nothing and does not disturb the current setup. If the account is in good shape we will say so — that answer has happened and it is a legitimate outcome.

• How small is too small?

  Below roughly €5,000 a month in ad spend, a one-off audit is usually better value than a retainer: the management fee eats the improvement it produces. We will tell you that before you sign anything, not after.

• What do you need to start the audit?

  Read-only access to Google Ads, and GA4 if it exists. Nothing else. We reply to the request with the exact access list.